Welcome to our new series of articles from which we want to help your club stand out on social media being pulled together by our leading sports marketing partners who have joined forces to give sports clubs the best advice!
Whatever you do, don’t ghost your socials during the off-season!!!
All of that hard work. Gone. All that engagement. Plummeted.
When the season ends, many clubs take their foot off the pedal, and we get it – it’s been a long 18-weeks.
The matches are over, the kit’s been packed away, and everyone deserves a breather. But this is the time to keep your sports club active online.
But here’s the thing: the off-season isn’t a time to go silent. It’s a golden opportunity to grow your online presence, deepen connections with your community, and prepare your content strategy for the year ahead.
Here, we’ll take a look at some of the sports club social media engagement ideas that have been working this winter so far:
- Using website polls (TPLCC & HCPCL)
- Jumping on trends with instagram stories (Oxford Cricket)
- Repurposing content (TPLCC)
- Experimenting with styles and content (ETDC Digital Media)
Winter Content Ideas for Cricket Clubs and Sports Clubs
Polls to keep engagement high
The Premier League Cricket Club have kept engagement high by running regular polls — sparking debate, interaction, and conversation long after the final ball was bowled.
The result?
Their website traffic has exploded. Instead of a potential end of season drop-off, we’ve seen more visits than ever before with website traffic up 269%, users up by 165% and almost 10k new users attracted to the site!
Best Player Posts with Stats and collaborations to engage new and existing audiences
The Home Counties Premier Cricket League (HCPCL) followed a similar path, keeping content consistent with their ‘top batters and bowlers’ posts.
The result?
580% increase in overall website visitors with 850 of those being brand new users to the site.
Jump on trends and use social media stickers like Q&As to stay social
This isn’t luck. It’s strategy.
When clubs stay active in the off-season, they don’t just keep followers entertained — they nurture relationships.
It’s about reminding your audience that your club is more than a team; it’s a community.
Take Oxford Cricket Club, for example.
Their feed hasn’t missed a beat. They’re mixing in signing announcements, updates on players abroad, and throwbacks to last season’s highlights.
They’re also joining wider conversations online — from creative Q&As and polls to hopping on cultural trends like The Traitors, asking followers on stories who the biggest traitor at the club would be. It’s fun, human, and keeps followers coming back for more.
Experiment with content this winter
Meanwhile, ETDC Digital Media have been reimagining cricket moments altogether — turning raw match footage into cinematic storytelling.
By repurposing old clips with emotion, music, and narrative, they’ve shown how off-season content can be used to remind followers of epic moments in the season.
The result?
A 327% increase in unique accounts reached over 30 days on instagram.
This repurposing of existing content is incredibly important and one of the best ways to utilise your winter content strategy.
How to repurpose your existing content for the off-season
The Premier League Cricket Club (TPLCC), who’ve taken a creative twist on quote graphics, have been reusing imagery but swapping out text for famous sporting quotes.
It’s simple, effective, and keeps their visuals consistent while maintaining relevance.
Start to build foundations for 2026 with a content strategy
So while some clubs let their socials go cold, others are thriving by using the off-season to test ideas, learn what works, and strengthen their connection with followers.
Yes, views and likes may dip. But this is the time to experiment. To find your voice. To prepare content that hits even harder when the new season begins.
Because the truth is, your off-season content doesn’t just fill a gap — it builds the foundation for your next big year.
Keep posting. Keep engaging. Keep growing.
The clubs that win online don’t wait for the season to start — they build all year round.
What should you do now to help your sports club grow online?
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